LatAm Panel
6M panelists · 22 countries
Operational infrastructure
Alpha & Beta Research integrates experienced human talent with cutting-edge technology to ensure precision, speed and national coverage in every study.
LatAm Panel
6M panelists · 22 countries
Hardware
Electronic devices at all stages
Control
Real-time monitoring + continuous QA
Compliance
ESOMAR Member · ICC/ESOMAR
Key capabilities
From field logistics to final dashboard delivery, every stage is backed by specialized processes and technology.
More than 20 years of experience operating studies in major Mexican cities with a network of 100+ interviewers.
Specialized software for questionnaires, field control, statistical analysis, dashboards and data management without paper use.
Two hubs located in CDMX and Monterrey with rooms equipped for sensory and creative methodologies.
We work with the largest online panel in Latin America and the Hispanic market in the USA, which has more than 6 million registered panelists in 22 countries with a mapping of more than 250 relevant variables such as habits, consumption, lifestyle and much more.
Technology support
We use specialized software for questionnaire programming, field control, advanced statistical analysis, database management and interactive dashboard generation.
Evaluation centers
Rooms equipped for sensory studies, creative evaluations and observed sessions with diversified recruitment in both cities.
CDMX
Polanco · Multi-modal access
Monterrey
Central area · Northern reach
Ethical commitment
We follow the ICC / ESOMAR International Code to guarantee confidentiality, responsible data handling and transparent processes.
Contacto directo
contacto@alphabeta-research.com
Arquímedes #130 Piso 5 Oficina A, Polanco, CDMX
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