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Operational infrastructure

Hybrid operation, massive panels and immersive hubs for end-to-end projects.

Alpha & Beta Research integrates experienced human talent with cutting-edge technology to ensure precision, speed and national coverage in every study.

Infraestructura Alpha & Beta

LatAm Panel

6M panelists · 22 countries

Hardware

Electronic devices at all stages

Control

Real-time monitoring + continuous QA

Compliance

ESOMAR Member · ICC/ESOMAR

Key capabilities

Infrastructure designed for agility

From field logistics to final dashboard delivery, every stage is backed by specialized processes and technology.

Field team
National operation

Field team

More than 20 years of experience operating studies in major Mexican cities with a network of 100+ interviewers.

Technology support
Paperless

Technology support

Specialized software for questionnaires, field control, statistical analysis, dashboards and data management without paper use.

Evaluation centers
CDMX · MTY

Evaluation centers

Two hubs located in CDMX and Monterrey with rooms equipped for sensory and creative methodologies.

Online panel
6M panelists

Online panel

We work with the largest online panel in Latin America and the Hispanic market in the USA, which has more than 6 million registered panelists in 22 countries with a mapping of more than 250 relevant variables such as habits, consumption, lifestyle and much more.

Technology support

Paperless & smart operations

We use specialized software for questionnaire programming, field control, advanced statistical analysis, database management and interactive dashboard generation.

  • • Electronic devices in all field methodologies.
  • • Live monitoring and QA to ensure reliable data.
  • • Digital deliverables that accelerate decision making.

Evaluation centers

CDMX & Monterrey

Rooms equipped for sensory studies, creative evaluations and observed sessions with diversified recruitment in both cities.

CDMX

Polanco · Multi-modal access

Monterrey

Central area · Northern reach

Ethical commitment

ESOMAR Member

We follow the ICC / ESOMAR International Code to guarantee confidentiality, responsible data handling and transparent processes.

Contacto directo

contacto@alphabeta-research.com

Arquímedes #130 Piso 5 Oficina A, Polanco, CDMX

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