Strategic Communication:
Validate Messages that Truly Connect and Sell.
You have an excellent product, but...
Methodologies for High-Impact Communication
We apply a set of specialized tools to decode the consumer's mind and ensure each message achieves its objective.
MaxDiff (Best-Worst Scaling)
To Prioritize and Rank Messages
Not all benefits carry the same weight. This technique allows us to rank a long list of attributes or claims based on their attraction power and relevance, unequivocally identifying which are the most and least important to the consumer.
ClaimMap®
To Diagnose and Classify Each Claim's Potential
This is our strategic matrix. We classify your messages according to their importance and differentiation capacity, revealing which are true
Concept Compass®
For Comprehensive Concept Evaluation
A good message must be more than relevant. Our proprietary index integrates in a single metric the relevance, credibility, differentiation and purchase intention offering you a holistic view and a clear verdict on the success potential of your concept or ad.
Communicating is not just talking, it's connecting. Are you sure your message is getting through?
In a world full of advertising noise, every word and every claim counts. Does your communication highlight what really matters to your consumers or is it lost in a sea of generic promises?
Are you investing in campaigns without certainty that your key messages are generating impact and differentiation?
From Intuition to Winning Message
Our Claims and Communication Evaluation approach turns intuition into a data-driven communication strategy. It's not about choosing the most creative message, but the most effective one. We use advanced analysis to answer critical questions: which benefits (functional or emotional) communicate better, which generate real differentiation against your competitors and which add no value and may even generate distrust.
We give you the clarity to build a discourse that is not only heard, but convinces.
Integrated into Your Communication Process
These analyses are a key piece in validating your marketing assets and integrate perfectly into methodologies such as:
Concept Test (CT, BCPT, ICPT)
To ensure the concept is supported by the most powerful claims.
Advertising Pre-Test
To optimize the script and messages of a campaign before launch.
Label Test
To validate that packaging communicates the right benefits at point of sale.
Our Approach in Action
The Challenge
A personal care brand wanted to launch a new facial cream with 10 potential benefits. The marketing team couldn't decide whether to focus the campaign on "deep hydration" (a functional benefit) or "radiant and vibrant skin" (an emotional benefit).
The Solution
Through a MaxDiff study, we ranked the 10 benefits. "Deep hydration" turned out to be a Must-Have (important, but expected in the category), while "radiant and vibrant skin" positioned itself as the claim with the greatest attraction power. With ClaimMap®, we confirmed that the latter was not only more relevant, but also more differentiating against the competition.
The Result
Campaign focused on emotional benefit "radiant skin using "hydration" as secondary support."
Ready for your message to leave a mark?
Ensure your communication is as powerful as your product.
Validate my Communication