We are Alpha & Beta, a different market research company, we focus on applying science based on psychology and human behavior combined with statistical methods to your innovation and product development projects, brand positioning and consumer research.
What makes us different is that we don ́t limit ourselves to investigating the "what?" and we deepen into the "why?" so we can obtain strategic information that serves as a tool to drive greater and faster commercial success for our clients.
We complement this with a philosophy service focused on a better experience for our users through a very close relationship that allows us to find together a better way to the success of their projects.
Alpha & Beta research
Strong interdisciplinary team of market research specialists with more than 20 years of experience in the field and more than 10 years working together.
Results based on a mixture of descriptive indicators and predictive statistics applied to a wide variety of both business solutions, quantitative and qualitative.
All KPIs for each project associated with the same client are accumulated on a historical database to develop optimal performance standards.
With the objective of maximizing your market research budget, we always optimize costs related to each project without sacrificing quality.
Field team specialized in a wide variety of complex evaluation methodologies and designs. Specialized facilities and advanced technological tools.
For our R&D-focused solutions, we can link sensory profiling with results from consumer studies to contribute to the early stages of development.
Based on our experience, we have developed processes that allow us to significantly optimize times, achieving the delivery of KPI's summaries 48 hours after the last interview.