• Arquímedes 130, Polanco, Mexico City
  • contact@alphabeta-research.com
  • Español Español

Mix of methodologies

Alpha & Beta research


Services Briefcase

Alpha & Beta research


Quantitative solutions

  • Evaluation and development of concepts and products
  • Branding
  • Advertising and sponsorships
  • Consumer behavior
  • Product pricing and configuration
  • Satisfaction and loyalty
  • Web usability and app tracking
  • Distribution Channel Audit
  • Market Census

Other services

  • Desk Research
  • Statistical analysis and data mining
  • Simulators and adhoc Dashboards
  • Data processing and database preparation
  • Geomarketing

Qualitative solutions

  • Focus Group & depth interviews in person.
  • Focus Group & depth interviews online.
  • Home visits - ethnographic
  • Consumer journey
  • Creative sessions
  • Consumption diaries and activity panel

With the accumulation of more than 40 years of experience in different disciplines related to market research, the team of professionals that are part of ALPHA & BETA has extensive knowledge of a wide variety of industries.


Comida Rapida
Fast food
Alimentos empaquetados
Packaged foods
Bebidas embotelladas
Bottled drinks
Saboristas
Beers
Saboristas
Flavorists
Perfumistas
Perfumers
Lácteos
Dairy products
Yoghurt
Yoghurt
Botanas dulces y Saladas
Sweet and salty snacks
Cuidado de la ropa
Clothing Care
Cuidado del hogar
Home care
Cosméticos
Personal care
Cosméticos
Cosmetics
Cuidado Bucal
Oral care
Farmacéutica
Pharmaceutical
Aeronáutica
Aeronautics
Banca y Servicios Financieros
Banking and financial services
Aseguradoras
Insurers
ESOMAR Membership

Alpha & Beta Research is an ESOMAR Member and has agreed to abide by the ICC/ESOMAR International Code on Market and Social Research.

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