• Arquímedes 130, Polanco, Mexico City
  • contact@alphabeta-research.com
  • Español Español

Mix of methodologies

Alpha & Beta research

Services Briefcase

Alpha & Beta research

Quantitative solutions

  • Evaluation and development of concepts and products
  • Branding
  • Advertising and sponsorships
  • Consumer behavior
  • Product pricing and configuration
  • Satisfaction and loyalty
  • Web usability and app tracking
  • Distribution Channel Audit
  • Market Census

Other services

  • Desk Research
  • Statistical analysis and data mining
  • Simulators and adhoc Dashboards
  • Data processing and database preparation
  • Geomarketing

Qualitative solutions

  • Focus Group & depth interviews in person.
  • Focus Group & depth interviews online.
  • Home visits - ethnographic
  • Consumer journey
  • Creative sessions
  • Consumption diaries and activity panel

With the accumulation of more than 40 years of experience in different disciplines related to market research, the team of professionals that are part of ALPHA & BETA has extensive knowledge of a wide variety of industries.

ESOMAR Membership

Alpha & Beta Research is an ESOMAR Member and has agreed to abide by the ICC/ESOMAR International Code on Market and Social Research.

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