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Alpha & Beta research

Mexico y Colombia

We are a Mexican Company, but we operate practically throughout LATAM, our central office is located in Mexico City and within the country we have operating offices in Monterrey, Guadalajara and Mérida from where we cover the rest of the national territory. In Colombia we have an operational office in Bogotá from where we cover the most important cities.

Latin america

For the rest of the countries in the LATAM region, we have strategic alliances with field operating teams in each country that operate under the control and supervision of our teams from Mexico and / or Colombia and to which we have transferred a large part of our “Know- how ”to be able to develop methodologies with standard protocols in all countries. In the same way, we have some operating allies for the Hispanic market in the USA that we only use for face-to-face methodologies, the CATI and ONLINE studies for this market are carried out from Mexico, optimizing operating costs.

With the accumulation of more than 40 years of experience in different disciplines related to market research, the team of professionals that are part of ALPHA & BETA has extensive knowledge of a wide variety of industries.

ESOMAR Membership

Alpha & Beta Research is an ESOMAR Member and has agreed to abide by the ICC/ESOMAR International Code on Market and Social Research.

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