• Arquímedes 130, Polanco, Mexico City
  • contact@alphabeta-research.com
  • Español Español

Field equipment

CWe have an experienced field operations team with more than 20 years of experience, with base teams in major cities and a network of more than 100 interviewers throughout the country.

Technological support

Our research projects obtain the necessary technological support through cutting edge technology and high-end specialized software for the design and programming of questionnaires, field control, advanced statistical analysis, database management, report preparation and dashboard between many other activities, likewise, electronic devices are used for all methodologies in the field phase, thus eradicating the use of paper.

Evaluation center

For the development of our projects, we have two evaluation centers located in the heart of Mexico City and Monterrey City, perfectly equipped to carry out a wide variety of methodologies and where we can recruit participants from all regions of each city.

Online panel

We work with the biggest online panel in Latin America and the Hispanic market in the USA, which has more than 6 million panelists registered in 22 countries with a mapping of more than 250 relevant variables such as consumption habits, lifestyle and much more.

With the accumulation of more than 40 years of experience in different disciplines related to market research, the team of professionals that are part of ALPHA & BETA has extensive knowledge of a wide variety of industries.

ESOMAR Membership

Alpha & Beta Research is an ESOMAR Member and has agreed to abide by the ICC/ESOMAR International Code on Market and Social Research.

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