Alpha&Beta | Privacy

PRIVACY NOTICED

For the purposes expressed by the provisions of the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (Federal Law for Protection of Personal Data in Possession of Private Parties or "LFPDPPP") and its Regulations, and in accordance with articles 10, 12, 15, 16, 17 and 18 of the LFPDPPP, articles 17, 48, 49, 50 and 51 of the Regulations, ALPHA & BETA, S.C., as Personal Data Controller, implements this privacy notice by which it will regulate the processing of information provided by third parties in order to properly protect it. This notice applies to the information obtained about the data subject by ALPHA & BETA, S.C. company, as Data Controller, whose address is Arquímedes no. 130 Piso 5 Oficina A Col. Polanco V Sección, Del. Miguel Hidalgo C.P. 11560 Mexico City.

This privacy notice shall be identified under the following definitions:

Privacy Notice.- Physical and/or electronic document created by the data controller, which is provided to the data subject before processing his personal data.
Personal Data.- Any information concerning an individual that may be identified or identifiable.
ARCO Rights.- Refers to the Access, Rectification, Cancellation, or Opposition rights stated in the Federal Law for Protection of Personal Data in Possession of Private Parties.
Data Controller.- The private individual or legal entity that will be responsible of processing the data subject’s personal information, in this case, it is properly identified as ALPHA & BETA, S.C.
Processor.- The private individual or person under the supervision of the data controller who, individually or together with others, processes personal data on behalf of the Data Controller.
Data Subject.- Legal person or private individual who is the subject of personal data or has the faculty to give to a third party the personal data of a third party under the terms of the current law in the United Mexican States.

The data subject shall have the right to know the personal data that were made available to the data controller and/or to its staff in order to know the destination of such data. In addition, the data subject will have the prerogative to request the data controller for the rectification, addition, or destruction of the data that have been made available to the data controller, whether they are inaccurate or incomplete. For his part, the data subject will also have the right to demand at any time the deletion of the data following the end of the established period for which this privacy notice must operate, therefore, after the date when the purpose is met, for which the personal data were collected, the data controller shall, at all times, destroy the personal data or give it back to the data subject, a commitment under the penalties incurred by those responsible for using the information after the ending date indicated above without authorization from the data subject. Likewise, the data subject acquires the right to request the data controller the opposition of the data when there is a well-justified reason to stop processing them.

DATA SUBJECT’S DECLARATION OF WILL

In accordance with the provisions of article 17 of the Federal Law for Protection of Personal Data in Possession of Private Parties, the Data Subject declares that: (i) this Privacy Notice has been made known to him/her by the Data Controller, (ii) he/she has read, understood and agreed to the terms set forth in this Privacy Notice and, therefore, grants his/her consent regarding the processing of his/her Personal Data for the purposes of the Federal Law for Protection of Personal Data in Possession of Private Parties and the rest of the applicable laws. In the event that the Personal Data collected were to include sensitive or financial Personal Data, a confidentiality document (contract or agreement) shall be signed with the Data Collector involving the protection of the information provided in terms of this privacy notice with the primary purpose of safeguarding the personal information of the data subject, (iii) that he/she grants his/her consent for ALPHA & BETA, S.C. or its processors to transfer Personal Data to national or foreign third parties, in the understanding that the processing that such third parties give to his/her Personal Data must comply with the provisions of this Privacy Notice.

In the event that the Data Subject does not object to the terms of this Privacy Notice within the following 48 hours in which it was made available to him/her, its content shall be deemed agreed and consented to, in terms of the third paragraph of article 8 of the Federal Law for Protection of Personal Data in Possession of Private Parties. The Data Subject’s consent may be revoked at any time by himself/herself without retroactive effects, under the terms and according to the procedures established next for such purpose under this Privacy Notice.

PRIVACY NOTICE PURPOSE; INFORMATION COLLECTED; PERSONAL DATA PURPOSE.

The purpose of this Privacy Notice is to establish the terms and conditions under which the data collector or the processor (i) will receive and protect the Personal Data of the Data Subject, in order to protect his/her privacy and his/her right to informational self-determination, in compliance with the provisions of the Federal Law for Protection of Personal Data in Possession of Private Parties; (ii) will use the Personal Data of the Data Subject, and (iii) will transfer the Personal Data to third parties, as the case may be.

The Data Controller will collect and process the Personal Data of the Data Subject, that is to say, the information which can reasonably identify him/her, through the receipt of documents, whether in printed and/or digital format.

Such personal information will be analyzed as a cluster or conglomerate to perform group or demographic segment analysis, but not individual.

DATA COLLECTED.

The data ALPHA & BETA, S.C., may collect includes but is not limited to:

full name and surname;
date of birth;
age,
marital status,
nationality,
home, work, or fiscal address;
personal or work email address;
private or work phone number;
cell phone number;
Registro Federal de Contribuyentes (RFC) code;
Clave Unica de Registro de Poblacion (CURP);
as well as others of similar nature

The collection of the data subject’s personal information may be carried out through phone communication, printed media, emails, use of digital platforms or any other instrument or tool that allows the data controller or the processors to obtain the information or personal data, therefore, they must observe at all times and places the content of this privacy notice. In order to verify the data subject’s personal information, the latter shall make available to the data collector or the processor, official documents that allow the full validation of the personal data under which this privacy notice shall operate. Among them, the following stand out:

voter ID card;
in case of foreigners, RESIDENT CARD (Temporary or Permanent);
National military service ID card, discharged;
Registro Federal de Contribuyentes (RFC) card;
Cédula Única de registro de Población (CURP) card;
proof of address:
water bill;
property tax bill;
electricity bill;
special credit report issued by a Credit Information Society (when necessary).

The Data Controller may also collect Personal Data from public access sources and from other sources available in the market to which the Data Subject may have given his/her consent to share his/her personal information.

PERSONAL DATA PURPOSE

The Personal Data of the Data Subject are collected and processed by the Data Controller or its processors in order to allow the Data Subject to carry out the following activities and purposes:

Market analysis and/or studies;
Statistical and/or demographic studies or analysis, as well as interests, preferences in consumption or consumer behavior studies or analysis;
Storage and maintenance of his/her databases with the information or personal data until the moment in which the data subject were to revoke his/her authorization.

In addition, the Data Subject’s personal information will be used for the following secondary purposes that are not necessary to fulfill the legal relationship between ALPHA & BETA, S.C., and the Data Subject:

Reports about our activities or services, information about our company's programs.
Reports on various topics of interest of our company.
To contact you via email or telephone in order to share news of interest regarding ALPHA & BETA, S.C., such as services, courses, events, or any other activity carried out by the data collector, etc.

In accordance with the provisions of article 14, second paragraph of the Federal Law for Protection of Personal Data in Possession of Private Parties and article 25, second paragraph of the Privacy Notice Guidelines, in the event that this Privacy Notice is not made known to the Data Subject directly or personally, he/she has 5 business days to, if applicable, express his/her refusal to the processing of his/her personal data with respect to the secondary purposes that are not necessary to comply with the legal relationship established with "ALPHA & BETA, S.C.".

ALPHA & BETA, S.C. requires to share your Personal Data with providers of database administration and management services; automated processing of Personal Data and its storage; authentication and validation of emails; auditing services, and other services of analogous nature to those described above. Data collection takes place when browsing the websites and web pages of the data collector. Among the automatic data capture tools used by ALPHA & BETA, S.C. in its websites and web pages there are cookies, Web beacons, and links in emails.

USE OF COOKIES

The proper functioning of Alpha & Beta websites and those of its suppliers require the enabling of "cookies" in your internet browser. “Cookies” are data files transferred by the website to your computer's hard drive when you browse the site. Cookies can be either session cookies or persistent cookies. Session cookies do not remain in your computer after you log out of your browser, while persistent cookies stay on computers until they are deleted or they expire. In most browsers cookies are automatically accepted due to their predetermined settings. You can adjust your browser preferences to accept or reject cookies. The disabling of cookies may disable various functions of ALPHA & BETA, S.C. websites or cause them to display incorrectly.

Personal Data ALPHA & BETA, S.C. obtains from its commercial sources may be used in conjunction with Personal Data it collects through its websites.

DATA TRANSMISSION

Having read, understood and agreed to the terms set forth in this Privacy Notice, the Data Subject hereby gives his/her consent for the Data Controller or any Processor to transfer Personal Data to national or foreign third parties, on the understanding that the treatment given by such third parties to the Data Subject’s Personal Data shall be in accordance with the provisions of this Privacy Notice.

The Data Subject acknowledges and accepts that the Data Controller neither requires authorization nor confirmation from the Data Subject to transfer national or international Personal Data in the cases provided for in Article 37 of the Federal Law for Protection of Personal Data in Possession of Private Parties or in any other case of exception provided for in the same law or in any other applicable law.

PROTECTION AND SECURITY OF PERSONAL DATA

The Data Controller and/or its Processors shall keep the information or Personal Data of the Data Subject for the time necessary to process his/her requests for information, products and/or services, as well as to maintain accounting, financial and auditing records in terms of the Federal Law for Protection of Personal Data in Possession of Private Parties and the mercantile, fiscal and administrative laws in force. The Data Subject’s Personal Data collected by the Data Collector and/or its Processors shall be protected by adequate administrative, computer, and physical security measures against damage, loss, alteration, destruction or unauthorized use, access or processing, in accordance with the provisions of the Federal Law for Protection of Personal Data in Possession of Private Parties and those of the administrative regulations derived from it. Notwithstanding the aforementioned, the Data Collector does not guarantee that unauthorized third parties cannot access the physical or logical systems of the Data Subjects or of the Data Collector or the electronic documents and files stored in their systems. Consequently, ALPHA & BETA, S.C. shall not be liable in any case for any damages that may arise from such unauthorized access.

PROCEDURE FOR EXERCISING ARCO RIGHTS

To exercise ARCO Rights, the Data Subject or his/her legal representative must submit a written request for access, rectification, cancellation or opposition together with the following information and documentation:

Data Subject’s name and address or other means to communicate him/her the response to his/her request;
Documents proving his/her identity (simple copy in printed or electronic format of his/her voter ID card, passport or temporary or permanent resident card) or, if applicable, the legal representation of the Data Subject (simple copy in printed or electronic format of the simple power of attorney with autographic signature of the Data Subject, of the legal representative, and their corresponding official identifications -(voter credential, passport, temporary or permanent resident card);
Clear and precise description of the Personal Data with respect to which you seek to exercise any of the ARCO Rights, and
Any other element or document that facilitates the location of Personal Data of the Data Subject.

In the case of requests asking for the rectification of Personal Data, the corresponding Data Subject shall also indicate the modifications to be made and provide the documentation supporting his/her request.

For the reception, registration and handling of requests to exercise your right of access, rectification, cancellation and opposition concerning your Personal Data, as well as to limit the use or disclosure of your information, and the rest of the rights provided by the Federal Law for Protection of Personal Data in Possession of Private Parties, please contact us at:

Telephone: 52 55 34 60 40 05
Email: datospersonales@alphabeta-research.com

The Data Controller or its Processors shall communicate the decision adopted to the corresponding Data Subject within a maximum term of twenty business days, counted from the date on which the request for access, rectification, cancellation or opposition was received, so that, if applicable, it is put into effect within fifteen days from the date on which the response was communicated to the Data Subject. In case of requests for access to Personal Data, the Data Controller or its Processors shall proceed with their delivery upon proof of identity of the requestor or of his/her legal representative, as appropriate. The aforementioned deadlines may be extended only in terms of the Federal Law for Protection of Personal Data in Possession of Private Parties.

Delivery of Personal Data will be free of charge, the individual will only have to cover the justified shipping costs or the costs of reproducing the information either in photocopies or in other formats.

For the purpose of requests asking for the cancellation of Personal Data, in addition to the provisions of this Privacy Notice, the provisions of Article 26 of the Federal Law for Protection of Personal Data in Possession of Private Parties shall apply, including the exception cases of cancellation of Personal Data indicated.

CHANGES TO THE PRIVACY NOTICE

ALPHA & BETA, S.C,, reserves the right to periodically update this Notice in order to reflect changes in our data practices. It is the Data Subject’s responsibility to periodically review the content of the Privacy Notice at www.alphabeta-research.com website. The Data Collector will understand that, if the contrary is not expressed, this means that the Data Subject has read, understood and agreed to the terms expressed there, which constitutes his/her agreement to the changes established in those updates regarding the processing of his/her Personal Data for the purpose of the Federal Law for Protection of Personal Data in Possession of Private Parties and all other applicable laws.

ALPHA & BETA, S.C.,